Tuesday, February 9, 2010

Less is More

As in makeup, as in fashion and almost everything...
less is more.

In photography too.

In the past few weeks, we had a photo shoot for Tate Austin Hahn. There is one I like to talk about. One of the set-ups got a little too far. In the creative process, we talked to the guys involved in making the decision, and we considered what Jenny represented. Jenny likes golf, is a longhorn fan and works sometimes from San Antonio.
Considering those facts we did this: Placed balls on the office hallway. We did not have big budgets on production so we were thinking of making the office hallway like a golf tee to practice.

Then we asked Jenny to come in.
However, as much as the many details we wanted to have on the photograph to represent Jenny as she really was, we decided then that it was not the way to do it. So, we just made a simple shot. Jenny against a orange-longhorn wall and made her smile. Less is more.

I mean, do not get me wrong sometimes and we have had some photographs that I have produced were a lot of elements are needed to make the photograph even more impressive like the one below but, it does not apply to all.

Note: For confidentiality issues, I cannot publish the final photograph of Jenny.


No comments:

Post a Comment