Yes, a producer can get creative but, will always have to check with the client first.
There are clients that are very open to ideas and welcome insights but, you will have to get to know them first.
Also, creative can be applied into different things. A producer gets creative when thinking what resources to use, what options to give to Art Direction and what people to delegate stuff to.
So, a producer is someone creative when planning and creating a strategy and when putting the solutions into the final product.
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